Leading European mixed martial arts promotion BAMMA has announced a new working partnership with UNILAD, the biggest social video publisher in the world. UNILAD will be streaming the live prelim fights for BAMMA events online throught their Facebook page which currently stands at 19.5 million subscribers.
The partnership will launch with the BAMMA 27 event on Friday, December 16.
BAMMA CEO, David Green, commented on the new partnership: “This is a hugely exciting partnership that once again expands the BAMMA footprint, and BAMMA and UNILAD are two brands that I believe will work incredibly well together.
“It’s something we’ve been working on for a long while now and wanted to get right so that the deal works for all parties involved. MMA is such an explosive and exciting sport, and we are certain that Unilad subscribers are going to love the action we bring.”
UNILAD Chief Executive, Liam Harrington commented on the deal: “We’re absolutely delighted to be working with BAMMA. With more and more people engaging with content on social media, we feel that bringing one of the fastest growing sports in the world, onto one of the fastest growing platforms is a great move and an industry first!”
With BAMMA announcing that the event in December will make history as the first ever dual BAMMA/Bellator show, there couldn’t be a better time to kick things off.
Updated “Bellator 169: King Mo vs. Ishii” Main Card:
Heavyweight Main Event: Muhammed “King Mo” Lawal (19-5, 1 NC) vs. Satoshi Ishii (14-6-1)
Featherweight Main Card Bout: James Gallagher (4-0) vs. TBA
Updated “BAMMA 27” Main Card:
Bantamweight World Title Bout: Tom Duquesnoy (13-1, 1 NC) vs. Alan Philpott (16-8)
Featherweight World Title Bout: Ronnie Mann (25-8-1) vs. Martin Stapleton (18-4)
Featherweight Main Card Bout: Dylan Tuke (3-0) vs. Sean Tobin (4-2)