The UFC is currently considering two rival offers for a multi billion dollar takeover deal of the promotion.
As the UFC has continued its rise over the last number of years, establishing itself as a major sport along with boxing and, to some degree, WWE and has since gone on to become one of the world’s most high profile fight promotions with gross earnings of $600 million last year.
As a result of global interest from broadcasters, advertisers and fans, the organisation’s value has seen significant increases and it now looks as though UFC bosses may be about to cash in on their valuable asset.
The latest reports suggest that the current owners of the UFC are considering two rival takeover bids, with a decision expected to made in the near future.
ESPN business reporter, Darren Rovell, estimates that the offers made are in the region of $4.1 billion.
One of the offers has come from China Media Capital, which is a venture capital and public equity firm with offices situated in both Beijing and Shanghai.
Among CMC’s investments is a five year deal to broadcast the Chinese Super League football franchise.
Meanwhile, the second bid comes from WWE-IMG in partnership with the Dalian Wana Group, with sources suggesting that the joint bidders are asking for ‘well heeled investors’ to ‘chip in’ $25 million to $50 million.
It is thought that one of these investors is the Kraft Group, which was founded by Robert Kraft, who owns the New England Patriots NFL franchise.
The takeover news comes after last month’s reports that suggested the UFC has been put on the market with a $4 billion asking price, attracting rumoured interest from four different parties.
At this stage it is unclear which of the takeover bids is preferred, but it is understood that both proposals are for a takeover of the entire UFC company.