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Ford’s all-new, seventh-generation Mustang.
Courtesy Mustang
A new Mustang
Ford Motor
Here it is. This one Not enabled However, with batteries. But it’s electric, nonetheless.
Ford
(Ticker: F) unveiled its seventh-generation Mustang at the Detroit Auto Show on Wednesday. The sports car lives up to its brand heritage.
That says something. Any new Mustang has a lot to live up to. This is a 60-year-old American icon. A green machine even had an important role in “Bullit”. Steve McQueen Behind the wheel. Today, there is even a battery-powered model Mack EIt rolled out of showrooms in tens of thousands after its launch in late 2020.
Ford plans to secure this version’s place in the Mustang pantheon by racing. “We’re returning to Le Mans with this Mustang,” Ford CEO Bill Ford said at his company’s launch event. (Film Ford v
Ferrari
,
(Of course, that describes Ford’s early experience at Le Mans.)
The new model runs on gasoline, equipped with its classic 5-liter V-8 engine that can produce 500 naturally aspirated horsepower and go from zero to 60 miles per hour in a dizzying 4 seconds.
For drivers who want to be in control, or at least feel in control, Ford offers the car with a six-speed manual transmission.
There’s something for the more eco-conscious…or gas savers. Ford sells the car with a smaller, 2.3-liter turbocharged engine called the EcoBoost. Turbochargers help deliver more power using less gas.
Don’t think this Mustang isn’t high-tech, though, thanks to its classic engine and a stick shift option. There are plenty of digital enhancements, from advanced driver assistance and customizable drive modes to over-the-air software updates, and there’s even a key fob that lets the owner update the engine remotely.
Now, a word about the styling of the car. The roofline and tail proportions are reminiscent Baron’s-little-one
Ferrari
(Race) Roma. The front grille is larger and more chiseled, reminding buyers of the Mustang. The 5-litre GT version also gets and hood vent.
“Both the EcoBoost and Mustang GT have unique styling cues that deliver on the promise of Mustang performance,” Ford Mustang design manager Christopher Walter said in a statement.
Investors can rejoice along with car buyers. The Mustang still sells well, but Ford has seen sales of the gas-powered model drop. New styling and features help you step on the gas.
In the United States, Ford sold about 52,000 gasoline-powered Mustangs In 2021That’s down from about 61,000 Mustangs sold in 2020. This year, Ford has sold About 33,000 Gasoline-powered Mustangs are down from about 38,000 in the same period in 2021.
Last year, the automobile manufacturer saw its overall sales decline. Sales in the U.S. totaled 1.91 million vehicles, down from 2.04 million delivered in 2020.
A new Mustang would be a small boost to the stock — and Ford could use all the help it can get. The stock is down roughly 30% this year; The
And
decreased by 17% and 14% respectively.
This loss reflects the legitimate concerns of investors. They’re happy with Ford’s product line, but they can’t seem to shake off everything that comes with blazing inflation — especially rising interest rates.
Inflation has the potential to squeeze profit margins through higher costs. And most cars are bought with financing. Higher prices threaten new car demand by raising monthly car payments.
Fact: Ford is still between a rock and a hard place, even with the new Mustang.
Write to Al Root at [email protected]
